Express Caipirinha: South African Brazilian Co-Production Kicks off in 2016
South African sales company AAA Entertainment is proud to announce the signing a co-production deal with Brazilian Television Production Company CISUP, who have produced over 5000 hours of television content in Brazil, to produce a lifestyle and travel series, Express Caipirinha.
The show will feature the concocting of the infamous Caipirinha cocktail and other exotic drinks throughout South America and Southern Africa. Hosted by South African TV personality, actress and socialite diva Khanyi Mbau, alongside two Brazilian radio personalities, Mário Alaska and Diego Regal, who co-host a comedy breakfast show in Brazil, the show will travel to top destinations in both South America and Southern Africa, profiling the local culture and cuisine, and finding the similarities between these two historically connected continents who share so much in music, art, celebration, food and culture.
AAA Entertainment has partnered with local production company Vusion Media to deliver the first season of the 13 part series to a local free to air broadcaster and to several Brazilian satellite and free to air broadcasters that are highly interested in the show.
This strong connection between South America and Southern Africa was experienced first-hand by AAA Entertainment’s Mayenzeke Baza and Pascal Schmitz who travelled to Brazil for the Rio Content Market for the first time in 2013. Carlos Ribas from CISUP, who had already met with them in 2012 at MIPTV, loved the idea of the show, as the province he comes from Minas Gerais is the largest producer of the finest Cachaça in Brazil, the main ingredient in the famous national cocktail -the Caipirinha.
The show is, in fact, partly sponsored in Brazil by one of the major Cachaça brands and AAA Entertainment is currently shopping the show to South African brands that would like to be part of this global cultural collaboration that will go into production in the third quarter of 2016.
AAA Entertainment has projected strong international sales for the series based on initial interest from worldwide factual buyers and the company hopes to spark a new wave of Brazilian South African co-productions by the time the co-production treaty is signed and in affect.